A few years ago, A-list celebrities became outspoken about using CBD oil-infused creams on their feet to help them survive long hours in stiletto heels. Since then, celebrity stylists have been calling it a staple for their styling kits. While we may expect positive testimonies about a cannabis-derived oil from the likes of Snoop Dog, Willie Nelson, and Cheech and Chong, others may be more surprising. Jennifer Aniston told Us Weekly that she uses CBD oil for pain, stress, and anxiety, Whoopi Goldberg turns to it for menstrual cramps and nerve pain, and Morgan Freeman uses it to manage fibromyalgia pain that resulted from a serious car accident in 2008. This year, Martha Stewart announced that she will expand her lifestyle empire as a consultant for new Martha Stewart CBD products through the collaborating partnership of her parent company, Sequential Brands and Canopy Growth.
Canada-based company Canopy Growth, one of the biggest marijuana producers worldwide, seeks to release a line of CBD products aimed at improving the daily lives of people and animals. Stewart said in a statement, “I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living.”
She continues, “I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.” Stewart has been a notable animal rights advocate in previous years and is an avid fur-mom to her two Persian cats, Empress Tang and Princess Peony, her two chow chows, Empress Quin and Emperor Han, and her many other animals.
If you’re not familiar with her history as an animal rights advocate, it’s likely that you know her for her impeccable ability to throw a dinner party. She used this talent to maximize several successful business ventures in addition to writing several best-selling books, hosting a few television shows, publishing a self-titled magazine and much more.
In 2004, Stewart was found guilty on charges of conspiracy after selling 4,000 shares of stock to avoid a $46,000 loss and paid a fine of $30,000. In addition, she served time in prison where she was known as “M. Diddy” and became the messenger for other inmates in communications with prison administration. Against the expectations of many speculators, Stewart reinvented herself after her incarceration and resumed control of her empire, bringing it back to profitability just two years later.
Canopy Growth has also accomplished some bragging rights. They were the first cannabis company to enter the New York Stock Exchange and are an integral part of the movement to explore the medical use of cannabis for many ailments, such as pain, seizures, anxiety, and more in both people and animals. Canopy Growth currently supplies one-third of Canada’s 250,000 medical marijuana patients, as well as dabbling in the production of recreational marijuana products.
In fact, in collaboration with none other than Snoop himself through Tweed, a subsidiary of Growth Canopy, they offer three recreational products under Snoop’s brand “Leafs by Snoop.” It seems natural that the company would team up with Martha Stewart, a close friend of Snoop’s, to pointedly expand their CBD offerings in this space. The company previously noted an intended investment of $100 million to $150 million in a New York industrial park, which they hope will build the first large-scale cannabis facility in the country. Clinical trials are currently underway for CBD product development for people and animals. No release date has been announced for products that result from the new Martha Stewart-Canopy Growth partnership just yet but visit this site often for updates.